Getting the eyeballs of today’s digitally savvy consumers is harder than ever before. With email spam making up 45% of all your emails (thanks GDPR), you need to find new ways to reach more customers in today’s mobile-centric world. Providing multiple communication touchpoints enables you to be where your customers are, no matter how they would prefer to interact with you.
Put it this way, wouldn’t you prefer to interact with a business over one of your favourite messaging apps? To drop in and out of the conversation as you go about your day? Well, it turns out your customers would prefer the same thing. Because email hasn’t changed in almost 3 decades – and it’s no wonder that this type of user experience is considered to be more of a “pain” to deal with in today’s fast-paced world.
Why should your business use business messaging to communicate with customers? Because it’s better for business and a better customer experience. How do we know that?
We’ve compiled an infographic to show the effectiveness of text messaging vs. email in reaching today’s consumer.